This opinion piece by Ron Thiessen of the Canadian Parks & Wilderness Society argues for the immediate launch of a feasibility study for a National Marine Conservation Area in Western Hudson Bay. Thiessen highlights the tension between significant government investments in expanding the Port of Churchill for year-round shipping and the urgent need to protect the region's sensitive marine ecosystem, which supports polar bears, beluga whales, and Indigenous cultures. The article contends that conservation planning must precede industrial development to prevent irreversible environmental damage from increased vessel traffic and noise pollution. By citing successful conservation models in British Columbia and Quebec, the author asserts that a well-designed conservation area can balance economic opportunities with ecological stewardship. Ultimately, the piece calls on the federal government to partner with Manitoba and local communities to prioritize environmental protection alongside economic growth in the Hudson Bay region.